Lauren Neuman

Senior Account Executive

"Do or do not; there is no try."

#ChevyGoesEmoji

It’s no secret that we love a good emoji around here. So when Chevrolet used the colorful symbols to announce new features on the 2016 Chevy Cruze, we were all on board.

The car giant originally posted this in its newsroom last Monday, with the explanation that “words alone can’t describe the all-new 2016 Chevrolet Cruze”:

Followers were encouraged to decode the message and use hashtag #ChevyGoesEmoji. Comedian Norm McDonald was enlisted to learn emoji via The Emoji Academy in a series of YouTube videos. At 2 p.m. Tuesday, the decoded release was posted in Chevrolet’s online newsroom.

Data from keyhole.co shows the #ChevyGoesEmoji hashtag has generated more than 11 million impressions thus far. Chevrolet didn’t rely on organic word of mouth alone; however – banner ads supported the effort:

Screen Shot 2015-06-24 at 9.35.26 AM Screen Shot 2015-06-24 at 9.45.14 AM

While the campaign certainly captured millennials’ attention (and the advertising industry’s), the car itself actually promises to be pretty cool in its own right. More info on the 2016 Cruze is available on Chevrolet’s website here.

Media Mashup 2015

As part of my involvement with the Orlando-area chapter of the Florida Public Relations Association (FPRA), I have the pleasure of co-chairing this year’s Media Mashup event. This half-day media relations workshop (formerly known as the media roundtable) will feature journalists from the Huffington Post, CBS Radio, Orlando Sentinel, Orlando Business Journal, regional broadcast outlets and lifestyle magazines. During lunch, Todd Andrus from The Orlando Eye will share his best practices and lessons learned during the whirlwind campaign that attracted international attention.

If you haven’t been before, I definitely recommend checking it out. This event is traditionally very insightful and well-attended by PR practitioners and media alike, and this year should be no exception. More info and registration info can be found here.

 

Today in Social News: Buyable Pins & Instagram Ads

via Instagram for Business
via Instagram for Business

We knew this was coming. Although Instagram has been largely ad-free since its inception, the social media platform (owned by Facebook since 2012) announced its plans to roll out advertising capabilities to all businesses.

What can users (and advertisers) expect? According to the Instagram for Business blog, the site plans to focus on three key areas: Expanding ad offerings, developing targeting capabilities (à la Facebook), and eventually opening advertising access to businesses large and small.

In other news, Pinterest has announced that Buyable Pins will begin showing up in users’ feeds later this month. Users will be able to view the item’s price and choose size, color and quantity, and check out via Apple Pay or a credit card, all directly from the pin. We already know Pinterest plays a huge role in influencing shoppers’ decisions, and considering the rapid increase of mobile web users, Pinterest will make it easier than ever to shop on the go.

The social media ad spend in the U.S. topped $8.5 billion last year and is expected to reach nearly $14 billion by 2018, according to Business Insider. These figures are due in no small part to social commerce and its constant evolution.

 

About Lauren

Lauren brings several years of strategic communications, social media and event management skills to &Barr as a senior account executive specializing in public relations, in the firm’s Orlando HQ.

She began her career at the intersection of search and social at boutique social media agency The Buyer Group, assisting clients in a variety of industries, including fitness, e-commerce, technology and real estate. Prior to joining &Barr, she managed the NFL Play 60 partnership activation on behalf of Florida Dairy Farmers, increasing exposure to the program and highlighting the dairy farmers’ involvement on local and national platforms.

Lauren is a proud UCF grad and serves on the board of directors for the Orlando area chapter of the Florida Public Relations Association..