Sharing this bad boy in honor of the first day of school. I love this for a couple of reasons: one, the Buzzfeed listicle is on point, per usual.
Secondly, it’s a stellar example of content marketing at its finest. (Side note: In my world, the phrase “content marketing” is, to put it mildly, quite often a topic of discussion. If you’re not as familiar with the term, a detailed overview is here. )
That said, as a “brand publisher,” Staples nails it. All contributed articles are written in the same lighthearted tone as a non-promoted Buzzfeed post and offer useful, click-worthy information.
Lastly, in the unlikely event that any current high schoolers are formulating their 13 questions for me, I direct you to this post. That pretty much sums it up.