Lauren Neuman

Senior Account Executive

"Do or do not; there is no try."

Mindy Kaling’s Guide to Killer Confidence

(Or, in the vernacular: YASSS QUEEEEEN!!)

I haven’t had the chance to read Mindy Kaling’s latest book, but I really enjoyed her first one, titled Is Everyone Hanging Out Without Me? (And Other Concerns) and this essay captures exactly what I loved about the first book. (And I, too, like falling asleep to syndicated episodes of The Big Bang Theory. Stars: They’re Just Like Us!)

While I don’t agree 100 percent with her argument that ‘workaholics’ (her word) are vilified in our society, and unjustly so, I do really love her point: confidence is earned by working really, really hard at something. (And then not apologizing for it.)

Read for yourself:

(via Glamour.com)

 

 

My favorite career resources + Start With Why

Recently I’ve met with a couple of newly graduated professionals seeking some insight into our industry and the workplace in general. I shared a few resources that have helped me figure a few things out thus far, and I thought they were worth sharing here, too (plus several additions I thought of after the fact.)

Career resources:

  • Ask a Manager: If I could recommend one resource to every person ever, this would be it. This blog has useful info for all career stages, including hiring, firing, interviewing, cover letters, and advice on workplace norms. This post in particular….pure gold.
  • The Art Of Client Services: Not a blog. But a great, quick read for client-facing agency pros.
  • Basic Black: The Essential Guide for Getting Ahead at Work (and in Life): Another book. Cathie Black was basically the OG badass career woman of the 80s and 90s, pre-Marissa Mayer and Sheryl Sandberg. I wouldn’t take all her advice as gospel, but it’s definitely worth the read.

PR specific resources: 

  • PR Daily: As the name implies, PR Daily aggregates articles about various facets of the PR industry…daily. Currently loving this article.
  • Mr. Media Training: Great reference for interviews and all things media relations. If I have a specific question when prepping a client, there’s probably an article on it here.
  • NYC PR Girls: This blog isn’t updated nearly as frequently as it was when I was a regular reader; however, the “Career & PR” archives have some great info.
  • Journalistics: Another blog with relatively sparse updates, BUT this is definitely a quality over quantity situation.

Writing resources: 

  • On Writing Well
  • The Elements of Style
  • The Associated Press Stylebook: because duh.

Currently reading:

  • Start With Why: How Great Leaders Inspire Everyone to Take Action: Never stop learning, right? I just started this one and so far, am really enjoying it. More info on his concepts is here. The quote that inspired me to pick this one up (read: download Audible and log into my husband’s account)? This gem:

13 Questions We Have for High Schoolers Today

Sharing this bad boy in honor of the first day of school. I love this for a couple of reasons: one, the Buzzfeed listicle is on point, per usual.

Secondly, it’s a stellar example of content marketing at its finest. (Side note: In my world, the phrase “content marketing” is, to put it mildly, quite often a topic of discussion. If you’re not as familiar with the term, a detailed overview is here. )

That said, as a “brand publisher,” Staples nails it. All contributed articles are written in the same lighthearted tone as a non-promoted Buzzfeed post and offer useful, click-worthy information.

Lastly, in the unlikely event that any current high schoolers are formulating their 13 questions for me, I direct you to this post. That pretty much sums it up.

About Lauren

Lauren brings several years of strategic communications, social media and event management skills to &Barr as a senior account executive specializing in public relations, in the firm’s Orlando HQ.

She began her career at the intersection of search and social at boutique social media agency The Buyer Group, assisting clients in a variety of industries, including fitness, e-commerce, technology and real estate. Prior to joining &Barr, she managed the NFL Play 60 partnership activation on behalf of Florida Dairy Farmers, increasing exposure to the program and highlighting the dairy farmers’ involvement on local and national platforms.

Lauren is a proud UCF grad and serves on the board of directors for the Orlando area chapter of the Florida Public Relations Association..